Back to School
with Bayer
Nothing says "back school, kids!" like
stocking up on Aleve, am I right?
Did I mention absolute creative freedom for a BTS design to promote 3 over the counter meds was granted by the customer? Well...
The challenge
Okay so, like I said, I don't really know what BTS really means these days, but I went to school (long time ago, but I did). To me, nothing screams BTS to me like books, a chalkboard, pencils and that apple the kid no one really likes gave to the teacher the first day. Okay, sold. I have my setting; a lovely elementary school classroom.
Placing the products on top the desk was easy; just add some shadows, make it believable. That's the easy part. Now we need to add some oomph.
Lettering can do so much for a design
To make these ads a little (lot) more interesting I added some fun lettering and doodles. Very much in theme with the elementary classroom setting. And it was set.
